CURE Media Group, the nation’s leading digital and print media enterprise dedicated to patients and survivors of cancer, has expanded its Strategic Alliance Partnership (SAP) Program by uniting with the Lung Cancer Foundation of America (LCFA).
“CURE Media Group’s ultimate mission is to empower patients with cancer through education and support. We are thrilled to partner with the LCFA so that we can touch more lives and provide additional insight on lung cancer, said Michael J. Hennessy Jr., president of Michael J. Hennessy Associates, parent company of CURE Media Group.
The LCFA is committed to improving survivorship of patients with lung cancer through groundbreaking research, with the ultimate goal of curing the disease. Through the efforts of its founders – a management consultant whose husband died from lung cancer; a young nurse diagnosed with stage IV lung cancer; and an attorney who had also been diagnosed with lung cancer – the organization has raised over $3 million for lung cancer awareness, which consists of research programs focused on education and research grants.
President and co-founder of LCFA Kim Norris added, “It is such an exciting and critical time in the fight against lung cancer because of the rapid pace of research resulting in tangible treatment options for lung cancer patients. Patients need to know that there are many reasons to be hopeful in the face of a lung cancer diagnosis, thanks to the groundbreaking research that the LCFA and other groups help fund.”
As part of this joint effort, the LCFA will be able to share valuable content through CURE® magazine, where audiences will have unprecedented access to research developments, articles and interviews that can help oncologists better serve their patients. The SAP Program is designed to facilitate an open exchange of information among trusted peers, the goal of which is to improve patient care.