Outreach Is LCFA’s Mission
Lung Cancer Foundation of America is working to change the public perception of lung cancer through education and personal stories about lung cancer.
In 2021, LCFA’s Public Education Initiatives showed forward progress on every element of LCFA’s mission: public awareness of lung cancer, educating lung cancer patients and funding lung cancer research grants.
“If you have lungs, you can get lung cancer.”
“Lung cancer research funding needs to be a priority.”
LCFA on Television and Radio
Due to the Pandemic, LCFA on the Morning News Nationwide initiatives continued to be Virtual Media Tours in 2021 with a focus on:
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New treatments for KRAS+ lung cancer in April.
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New treatments for small cell lung cancer and some promising news about medicines that protect against the damage caused to bone marrow cells during chemotherapy in October.
Dr. Vincent Lam and Lung cancer patient/advocate Montessa Lee discuss treatment for Small Cell Lung Cancer during the LCFA Video Media Tour in October, 2021.
Lung Cancer Patient/Advocate Montessa Lee and Dr. Vincent Lam, of Johns Hopkins Medical Center, discuss a new entry into the world of lung cancer. This new drug will help lung cancer patients tolerate chemotherapy better. This treatment is given before chemo and cloaks healthy, non-cancer cells so that only the cancer cells are targeted by the chemo drugs.
In addition to reach more than 85K pageviews of the latest treatments and personal stories about living with lung cancer on LCFA’s website, LCFA’s speaker bureau members and grant-winning researchers were part of the following media coverage in 2021:
LCFA Speakers in the News in 2021
Outlet: Oprah Daily
Why You Shouldn’t Ignore a Lingering Cough Or Shortness of Breath
Date: 04-Nov-2021
Impressions: 7.12 M
Outlet: TV Insider
Gerald McRaney & More Powerful Performers on Overcoming Lung Cancer
Date: 07-Nov-2021
Impressions: 3.15 M + 172 Other Outlets – 16.79 M
Outlet: Johns Hopkins Medicine
Immunotherapy-Chemotherapy Treatment Coupled with In-Depth Genomic Analyses Leads to Improved Survival for Patients with Mesothelioma
Date: 08-Nov-2021
Impressions: 10.38 M + 8 Other Outlets – 17.16 M Total
Outlet: Good Housekeeping
Why You Shouldn’t Ignore a Lingering Cough Or Shortness of Breath
Date: 09-Nov-2021
Impressions: 33 M + 5 Other Outlets – 44.61 M Total
2021 Virtual Media Tour Sponsors
Connecting With the Lung Cancer Community
Hope With Answers℠: Living With Lung Cancer Podcast
Two years ago, LCFA moved into podcasting with the launch of Hope With Answers: Living With Lung Cancer Podcast. This resource is for patients and their families to learn from researchers and doctors on the front lines in the battle against lung cancer. Experts and people living with lung cancer weigh in on the latest treatments and research in an effort to find new ways of managing the disease.
LCFA continued expanding our Hope With Answers: Living With Lung Cancer Podcast in 2021 with 16 new episodes. The Hope With Answers: Living With Lung Cancer episodes this year includes a Spanish version of the First 7 Days –
- Los Primeros Siete Días – Cómo obtener el diagnóstico correcto – 4,694 downloads in 2021
- Los Primeros Siete Días – ¿Hablas cáncer? Aprender un nuevo vocabulario sobre el cáncer de pulmón – 1,109 downloads in 2021
The Hope With Answers: Living With Lung Cancer podcast topics have spanned everything such as:
- disparities in lung cancer clinical trials
- understanding the gut microbiome in lung cancer treatment
- tips from patient advocates on how to finding your lung cancer tribe: and much, much more.
In 2021, the Hope With Answers Podcast reached an audience that is worldwide – over 88 countries visiting LCFA’s website to view episodes and accompanying resources with a 9.6% increase in new users.
There were 9.4k on-site podcast plays in 2021, a 142% increase from the 3.8k podcast plays in 2020. There were 10.9k total downloads in 2021 making 17.6K all-time total downloads. There were 277 on-site plays to 90% in 2021, a 38.5% increase from 2020 (200 plays).
Now at 35 episodes, a favorite guest in 2021 was actress, activist, and author of five books, Annabelle Gurwitch. She shared her lung cancer diagnosis story – as only Annabelle would, with humor. Living with lung cancer, Annabelle is keenly aware of this staggering lung cancer statistic: Approximately 20% of lung cancer cases that occur in women in the U.S. and 9% of cases in men, are diagnosed in never-smokers.
- Lung Cancer Diagnosis and Annabelle Gurwitch: When Lung Cancer Goes Citrus – 870 downloads in 2021
Hope With Answers℠ Podcast Sponsors
Additions to the Hope With Answers℠ Video Series
LCFA’s Hope With Answers video series is designed to bring the patient/caregiver/physician conversation into the home.
Available online, Hope With Answers pairs lung cancer patients with leading lung cancer doctors talking about the questions that matter most to lung cancer patients.
- Get the answers from doctors who specialize in lung cancer
- Learn about the best tests and latest effective treatment options
- Plus exciting things that are on the horizon to help lung cancer patient
New additions to the Hope With Answers video series in 2021 includes 3 videos about Chemotherapy.
Hope With Answers Video Sponsors
Outreach by LCFA’s Speakers Bureau
The Lung Cancer Foundation of America’s Speakers Bureau is a group of survivors and those whose lives have been affected by lung cancer. Their mission is to spread awareness, information and hope in the fight against the leading cause of cancer death.
LCFA has continued to build and promote our Speakers Bureau, a cadre of lung cancer patient/advocates, caregivers, and family members who assist with LCFA’s awareness raising initiatives.
Need a speaker?
Bureau speakers are available for interviews with the media.
Contact Diane Mulligan
M&C Communications | on behalf of Lung Cancer Foundation of America
(720) 273-0927
In 2021, LCFA Speakers:
- Participated in national Virtual Media Tour and Hope With Answers videos and podcasts
- Worked with LCFA’s copywriter on special “Living With Lung Cancer” stories that are featured on the LCFA website as well as promoted on LCFA’s social media outlets.
- Participated in interviews with broadcast/print/web-based media
In addition, LCFA’s Speakers Bureau participants attended a virtual media training workshops and regularly promote lung cancer awareness and the need to increase lung cancer research funding on social media, both on LCFA’s platforms as well as their own personal outlets.
