Outreach Is LCFA’s Mission
Lung Cancer Foundation of America is working to change the public perception of lung cancer through education and personal stories about lung cancer.
LCFA’s mission is to inform the public about the risks and symptoms of lung cancer, disseminate the latest research discoveries, and advocate for more lung cancer research funding. Through national satellite media tours, enrichment videos, and our knowledgeable speakers bureau, LCFA works relentlessly to get the message out.
“If you have lungs, you can get lung cancer.”
“Lung cancer research funding needs to be a priority.”
LCFA Satellite Media Tours
This year’s tour started with media interviews with Dr. Denise Aberle and Dr. David Carbone discussing new lung cancer advances such as nasal swabs to updates on CBD use.
In addition to the 23% increase in the organic reach of the latest research news and valuable resources about lung cancer on LCFA’s website, LCFA’s speaker bureau members and grant-winning researchers were part of the following media coverage in 2019:
LCFA Speakers in the News in 2019
On November 1, 2019, SELF Magazine online featured Gina Hollenbeck and Elizabeth Moir in
5 Things No One Tells You About Living With Lung Cancer
Date: November 7, 2019, Time Health magazine featured Gina Hollenbeck and Alice Berger in
Lung Cancer Rates Among Women Are Falling Much Slower Than Those in Men. Here’s Why
On November 12, 2019, Today.com / MSN.com/ 7NEWS.com.au featured links to LCFA website in Nonsmoking mom of 4 thought she had asthma, but it was late-stage lung cancer, a story about an ALK positive non-small cell lung cancer patient.
Impressions: 13,000,000 / 5,000,000/ 5,000,000
In 2018, LCFA’s Satellite Media Tours focused on the following topics:
- Clinical Trials
- Targeted Therapies
- Early Detection
- Liquid Biopsies
The media distribution for these tours included:
- a bi-lingual English/Spanish speaking Satellite Media Tour (SMT) in June, 2018 picked up by 30 Outlets, 279 Hits and 6,710,372 Impressions
- an English speaking SMT in October, 2018 picked up by 21 Outlets in top 100 Media Markets, 267 Hits, and 12,233,417 Impressions
- presence on the LCFA website
- on the websites of the various media outlets
Thanks to our doctors and speakers bureau members for their part of bringing lung cancer awareness and willingness to appear in HD around the country for this media tour!
Thanks to our sponsors of our 2019 Satellite Media Tour
Reaching out to the Lung Cancer Community
Hope With Answers Video Series
Are you are currently battling a lung cancer diagnosis? Or, are you helping to care for someone who is living with lung cancer? If either of these is true, the answers to your questions are very important to you. LCFA’s Hope With Answers video series is designed to bring the patient/caregiver/physician conversation into the home.
Basic information for those newly diagnosed
More in-depth discussions for those who now need deeper knowledge to navigate an initial treatment plan or to even find what type of treatment might be their best option.
The in-depth level for lung cancer patients and their families who have been navigating the journey and now need the next level of information to understand how to bridge to other treatment options if they’ve experienced resistance or their lung cancer has progressed.
Start the journey of understanding in the Intro section of the Hope With Answers videos. Or dive right in by specific topics.
Outreach by LCFA’s Speakers Bureau
The Lung Cancer Foundation of America’s Speakers Bureau is a group of survivors and those whose lives have been affected by lung cancer. Their mission is to spread awareness, information and hope in the fight against the leading cause of cancer death. Bureau speakers are available for interviews with the media.
LCFA has continued to build and promote our Speakers Bureau, a cadre of lung cancer patient/advocates, caregivers, and family members who assist with LCFA’s awareness raising initiatives.
In 2018, LCFA Speakers:
- Participated in national Satellite Media Tours and Hope With Answers video shoots
- Worked with LCFA’s copywriter on special “Living With Lung Cancer” stories that are featured on the LCFA website as well as promoted on LCFA’s social media outlets
- Participated in interviews with broadcast/print/web-based media
In addition, LCFA’s Speakers Bureau participants attended media training workshops and regularly promote lung cancer awareness and the need to increase lung cancer research funding on social media, both on LCFA’s platforms as well as their own personal outlets.